Marketing is one of the most sought-after degrees in the world. The reason why it is so popular is that it is a versatile degree that can lead to a variety of career paths. However, there is one question that many people ask before they embark on the journey of becoming a marketing major: How much do marketing majors make? In this article, we will answer this question, and many more.
Marketing is a field that is all about advertising, branding, and promoting a product or service. It is a very broad field that includes everything from market research to social media management. Therefore, the salary of a marketing major can vary greatly depending on the career path they choose.
One of the most popular career paths for marketing majors is working in advertising. According to the Bureau of Labor Statistics, the median annual salary for advertising and promotions managers is $135,900. However, this is just the median, and some advertising managers can make as much as $208,000 per year.
Another career path for marketing majors is public relations. Public relations managers have a median annual salary of $116,180. However, just like with advertising, some public relations managers can make a lot more than this. The top 10% of public relations managers can make over $208,000 per year.
Marketing majors can also become market research analysts. Market research analysts have a median annual salary of $63,790. However, the top 10% of market research analysts can make over $122,630 per year.
Marketing majors can also work in sales. Sales managers have a median annual salary of $126,640. However, some sales managers can make as much as $208,000 per year.
Marketing majors can also work in digital marketing. Digital marketing managers have a median annual salary of $135,900. However, some digital marketing managers can make over $200,000 per year.
Marketing majors can also work in social media management. Social media managers have a median annual salary of $54,170. However, some social media managers can make over $100,000 per year.
As you can see, the salary of a marketing major can vary greatly depending on the career path they choose. However, there are some factors that can affect the salary of a marketing major, regardless of their career path.
One of these factors is experience. The more experience a marketing major has, the more they can expect to make. According to PayScale, the average salary for a marketing major with less than one year of experience is $47,000 per year. However, the average salary for a marketing major with 20 or more years of experience is $103,000 per year.
Another factor that can affect the salary of a marketing major is location. Marketing majors who work in large cities, such as New York or Los Angeles, can expect to make more than those who work in smaller cities or rural areas. This is because the cost of living is higher in large cities, and companies are willing to pay more to attract top talent.
The company you work for can also affect your salary as a marketing major. According to PayScale, marketing majors who work for companies like Google, Amazon, or Facebook can expect to make more than those who work for smaller companies. This is because these companies are known for their competitive salaries and benefits packages.
The salary of a marketing major can vary greatly depending on the career path they choose, their experience, location, and the company they work for. However, one thing is for sure: marketing majors have the potential to make a lot of money. So if you're thinking about becoming a marketing major, don't let the fear of a low salary hold you back. With hard work, dedication, and a bit of luck, you could be making six figures in no time.