STP marketing is a tried and true approach to marketing that has been around for decades. The STP acronym stands for Segmentation, Targeting, and Positioning. Essentially, this approach involves breaking down your target market into smaller segments, selecting the most profitable segment to target, and then positioning your product or service to appeal to that … [Read more…]
Metrics in marketing are the backbone of any successful marketing strategy. Without metrics, marketing campaigns would be like a ship without a compass, lost and aimlessly wandering around. Metrics are key performance indicators (KPIs) that help marketers track the progress of their campaigns and measure their success. In short, metrics are the numbers that tell … [Read more…]
Inbound marketing is a modern approach to marketing that focuses on attracting and engaging potential customers rather than interrupting them with unwanted advertisements. It is all about creating valuable content that speaks to your target audience and helps them solve their problems. According to HubSpot, one of the leading inbound marketing platforms, the first stage/action … [Read more…]
Digital marketing is one of the most exciting and dynamic fields out there. It’s a fast-paced, ever-evolving industry that’s always in need of fresh, creative minds. If you’re interested in getting into digital marketing, you’ve come to the right place. Here’s a guide on how to get started. First things first, you need to know … [Read more…]
Micro marketing is a relatively new concept that has been gaining popularity in the world of business. It is a marketing strategy that involves targeting specific customers with personalized messages and advertising. This approach is a departure from the traditional mass marketing where businesses would target a broad audience with generic messages. The concept of … [Read more…]
Marketing is the lifeblood of any business, and has a direct impact on consumers. It helps businesses to reach out to their target audience and make them aware of the products or services they offer. In this article, we will discuss some of the ways in which marketing can have a direct impact on consumers. … [Read more…]
Social media marketing has become an essential tool for businesses to promote their brand and engage with their audience. However, achieving success in social media marketing requires careful planning and execution. One of the key components of social media marketing is the planning cycle, which involves several steps. In this article, we will explore the … [Read more…]
In the digital era, social media is no longer just a place to share memes and cat videos. It has become an essential part of inbound marketing, playing a significant role in how businesses reach their target audience and ultimately, drive conversions. But, why is social media so important for inbound marketing? Let's find out. … [Read more…]
Marketing is the heart of any business. It is the process of creating, delivering, and promoting a product or service to potential customers or clients. Marketing is not just about selling, it is also about building relationships with customers and creating a brand that people trust and love. To achieve this, a marketing plan is … [Read more…]
Have you ever wondered how companies collect data during the test marketing phase of a new product introduction? Well, wonder no more! In this article, we will dive into the nitty-gritty details of how consumer panel data is collected. Let's define what consumer panel data is. Consumer panel data is a type of market research … [Read more…]