Goal setting is crucial in any business endeavor, and inbound marketing is no exception. Without clearly defined goals, your inbound marketing efforts will be scattered and unfocused, leading to wasted time, money, and resources. In this article, we’ll explore why goal setting is so important to inbound marketing and how it can help you achieve … [Read more…]
Marketing Myopia: The Business Blind Spot Marketing Myopia is a term coined by Theodore Levitt, a Harvard Business School professor, in his 1960 article of the same name. It's a phenomenon where companies become too focused on their products and fail to see the bigger picture of what their customers really want. It's like wearing … [Read more…]
Demographic marketing is the art of targeting specific groups of people with your marketing messages. It's like throwing a party and only inviting the people who you know will enjoy it. It's about knowing your audience and catering to their needs, desires, and interests. Demographics are statistical data that describe a population. They include things … [Read more…]
In the 1920s, American farmers were facing a severe crisis. The combination of overproduction, falling prices, and mounting debt had resulted in a catastrophic situation for the agricultural sector. Farmers were losing their farms to foreclosure, and the rural economy was in shambles. To address this crisis, the government enacted the Agricultural Marketing Act of … [Read more…]
Marketing copywriting is a profession that has been around for centuries, but in today's digital age, it has taken on a whole new level of importance. So, what exactly is a marketing copywriter, and why are they so important in today's world of online marketing? A marketing copywriter is a skilled writer who creates content … [Read more…]
Marketing intermediaries are an essential part of the marketing mix. They are the bridge between the manufacturer and the consumer. They help manufacturers reach a wider audience while making it easier for consumers to access the products they need. However, there seems to be some confusion regarding the role of marketing intermediaries. In this article, … [Read more…]
Marketing is something that has been around for centuries, but it wasn't until the past few decades that it became the powerhouse that we know it to be today. With the rise of the internet and social media, marketing has become more important than ever before. But what is the goal of marketing? Is it … [Read more…]
Geofencing marketing is a relatively new marketing technique that has been gaining traction in recent years. It is a location-based marketing strategy that uses GPS technology to create virtual boundaries around a specific location or area. These virtual boundaries are known as geofences, and they allow businesses to send targeted marketing messages to people who … [Read more…]
Marketing analysts are the brainiacs of the marketing world. They are the ones responsible for analyzing all the data, crunching numbers and making sense of it all. They are the ones who help companies make informed decisions about their marketing strategies. But what exactly does a marketing analyst do? Let's take a closer look. First … [Read more…]
Fashion marketing is the art of convincing people to buy clothes they don't need with money they don't have by showing them pictures of models they can never look like. Okay, maybe that's a bit too snarky, but the truth is, fashion marketing is a complex and multi-faceted industry that requires a lot of creativity, … [Read more…]